Hornby release exclusive one-of-a-kind first samples of London 2012 products
Hornby have released a number of ‘one off’ London 2012 product samples that were used to present to LOCOG (London Organising Committee of the Olympic and Paralympic Games). These unique samples led to the development of Hornby’s London 2012 memorabilia range.
Released this week via the official London 2012 memorabilia auction site, Hornby are to include over 50 unique products, including handmade sculpts, pre-production samples and concept packaging. Listed with no reserve, this is a once in a lifetime opportunity to own an amazing piece of games history.
This unique release will include worldwide one off exclusives, 1:18 scale hand decorated Destination London 2012 die cast taxis, made to represent the 40 real life liveried cabs commissioned by Hornby that worked on the road in the run up to the Games. All 40 of the real life cabs were liveried to match the 1:64 collection 'Destination London 2012' that contain 40 collectable taxis, each featuring a different Olympic or Paralympic sport. Presented in a bespoke pack designed for this hand decorated exclusive, the set comes complete with a 1:64 scale general range version available as part of the Hornby London 2012 range.
The online auction will also include the first sample presented to LOCOG to propose the concept of ‘Sporting Figurines’ within the Hornby licensing contract. It was based on the sporting pose ‘Fencing’ and was the initial catalyst for the ‘London 2012 Pictogram Figurine’ range that exists today. Track cycling, sailing, synchronised swimming and hockey figurine samples are to be included as well.
The iconic Routemaster bus key ring sample is also be included alongside a number of other die-cast samples.
Sales and Marketing Director Nat Southworth at Hornby Hobbies said; “The London 2012 Games were an inspiration for many people across the world, and we hope that our fans enjoy owning these unique pieces of history.”